Google Tests Expanded Video Limits in PMax

Google is testing an increase in video in Performance Max campaigns, from 5 to 15. Molly Pritchard, a Growth Marketing Manager, was the first to report this new option, sharing her findings on her LinkedIn. Google has not officially announced this PMax video update, and it remains a test, meaning the Google Ads PMax changes may not be available across all accounts.

Video Asset Limits in Google Performance Max

The video is critical to Performance Max, the five-video limit forces advertisers to make format trade offs, limiting reach across YouTube, Discover, and other channels.

Until now, Performance Max allowed a maximum of five videos per Asset Group, with Google creating videos automatically when none were added. The new test suggests this limit could expand to as many as 15 videos.

Benefits of Expanded Video Limits for Advertisers

With more video slots available per Asset Group, advertisers gain greater creative flexibility and efficiency.

• Upload a wider range of video formats and messaging without being limited to just five assets.
• Reduce the need to duplicate Asset Groups solely to accommodate additional video creatives.
• Enable Google’s algorithm to test more video variations within a single Asset Group and identify top-performing assets faster.

How This Testing Could Shape Your Performance Max Strategy

As Google tests expanded video limits in Performance Max, advertisers should begin aligning their strategies toward a more video first approach. Planning a wider mix of video creatives can help stronger performance across placements while giving the system more signals to work with.

This change also encourages more structured creative testing. By combining multiple video variations with asset experiments, advertisers can better understand which messaging, formats, and hooks resonate most with their audience.

With more video slots available, there may be less need to duplicate Asset Groups purely for creative volume, helping simplify campaign architecture. 

Conclusion

As this remains in testing, access will not be uniform across all accounts. Advertisers should closely monitor changes within the Google Ads interface and be prepared to experiment as soon as the expanded video option becomes available. To stay ahead with Performance Max updates and testing strategies, explore expert support from Search Ally Agency.